This page summarises the data collected between 1 October 2024 and 31 December 2024 on the FCA’s actions against firms breaching financial promotion rules, and referrals and investigations into unregulated activity.
This data shows how the FCA are working to improve standards across the market to provide consumers with financial promotions which are clear, fair and not misleading.
What’s included in the data
- Key messages
- Authorised firms
- number of financial promotions reviewed during this period
- number of closed cases where promotions have been amended and withdrawn, including split across sectors, excluding cases which are ongoing
- Unauthorised firms
- number of unauthorised reports received, and alerts issued
- Examples of our work on financial promotions during 2024 Q4:
- reducing and preventing serious harm
- setting and testing higher standards
- promoting competition and positive change
- Information on how to report a misleading financial advert or potential scam
Key messages
- FCA interventions in 2024 Q4 resulted in 3,697 promotions being amended or withdrawn by authorised firms.
- The FCA issued 584 alerts on unauthorised firms and individuals, 11% of these were clone scams.
- The FCA proactively reviewed the marketing and promotions of claims management firms for motor finance claims. The FCA reviewed 54 promotions across 8 individual firms; with breaches found in 6 out of the 8 firms. This resulted in 29 promotions being amended or withdrawn.
Please find the full FCA publication here.
